Our Blog

How to stay ahead of the Marketing Hype Cycle

November 2016 was a pretty exciting month for New Zealand marketers. First up, we launched Data Powered Marketing, with our mission to help New Zealand’s marketers make better data-based decisions. Then – within days of our launch – Gartner released their... read more

Get faster results with an Agile data warehouse

When clients come to us with business problems, such as acquisition, retention, revenue, or churn, we know a data warehouse capable of surfacing up insights is an essential part of the solution. By delivering these insights we help our customers identify the solutions... read more

Demystifying Data Powered Marketing

Here’s the thing with tech. It gives really, really great jargon. And it gives a lot of it. And it changes all the time. AND there’s always something brand new to describe. Even experienced marketers can feel confused meeting with statisticians, data scientists,... read more

Qrious targets marketing sector with big data

Qrious, the big data business borne out of Spark Ventures, announced today it was making a major push into the marketing sector to help businesses, agencies and government transform their marketing with knowledge and insights from customer data. Simon Conroy, General... read more

ATEED Case Study

How visitor insights are changing public events in Auckland The Situation: Auckland Tourism, Events and Economic Development (ATEED) is the economic growth agency for the Auckland region, tasked with driving innovation and transforming the local economy so that... read more

Understanding international tourist behaviour

How many tourists swap to a local SIM while travelling in NZ? Recently Qrious was asked whether we could use our aggregated and anonymised mobile location data set to help determine approximately how many international tourists purchased a prepay New Zealand SIM card... read more

Voyager press release

Qrious helps New Zealand tourism gain valuable new insights Regional Tourism Operators (RTO’s) throughout New Zealand now have access to deeper, richer, data to help them make key planning, investment, and marketing decisions, following the release of an innovative... read more

Skinny Mobile Case Study

Skinny mobile partnered with Qrious to gain a rich understanding of their customers, enabling them to delight customers through mass customisation. The Situation: Skinny, like many new businesses that have grown rapidly, managed their data in Excel spreadsheets and... read more

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