Supporting the tourism sector with revolutionary insights, that help inform strategic direct and enable data driven decision-making.
Qrious provides rich, interactive tourism insights across New Zealand for regions, events & locations of interest. We have combined anonymous mobile location data with additional datasets such as demographic and weather to provide revolutionary visual insights.
An interactive visual insights portal that provides insight into visitors movements throughout New Zealand.
Gain a clear understanding of current and historic tourism activity. Use this intelligence to re-align strategy and then test how effective those changes have been.
Build smarter marketing campaigns based on your insight or utilise the expertise of Qrious to help do this for you.
And many more...
Analyse tourism activity for a single region or all regions, understand if you are outperforming or underperforming in comparison to industry standard.
Interactive Web-based Portal
An intuitive product allowing you to visualize and interact with the data. User friendly for the first time or experienced user.
Understanding Event and Location Attendance
Understanding how events or attractions are performing is not always easy, particular when they’re free. That’s where we can help.
We can tell you how successful an event was or monitor the performance of a location, where visitors came from, how long they stayed, when attendance was high or low along with demographic breakdowns.
Through the use of anonymous mobile location data we can provide accurate information about attendance, unique and repeat, as well as dwell time and audience flows over time.
Our datasets also enables us to provided detailed information on visitor origins down to suburb level for domestic tourist or country for international tourist.
With detailed origin information, we can then provide insights into the demographics and behaviour attributes of your audience using Helix Personas.
Optimise Your Marketing Spend
Understand your audience
Using Roy Morgan’s Single Source data, we can dive into the specific attributes of your audience. Covering everything from media consumption patterns, brand preference, lifestyle choices, service provider preferences and purchasing intentions.
Improve the relevancy of your marketing campaigns by aligning them to your audiences’ values. Then tailor your message channel to match the preferences of different personas.
With a new found knowledge of your audience, you will also be able to improve sponsorship revenue by providing robust audience numbers supported by qualified research on their links with a sponsor’s brand.
Analytics on tap
Leverage our data science team to combine your own data with audience persona information, or to create tailored customer segmentations, to support your decision making.