Mood of Marketing 2017

Insights and trends from New Zealand's leading marketers.

There's never been a more exciting and challenging time to be a marketer.

The role of marketing is being disrupted by technology and the data now available at our finger tips. Both are providing new opportunities for those who move swiftly to adopt them.

In this report you'll learn

	The role of marketing is evolving Technology and the explosion of data is revolutionising opportunities for marketers.
	Fastest growing marketing trends Personalisation is no longer just a pipedream.
	Skills in hot demand The race is on to secure people with certain skills, find out who's in hot demand.

"Our role in understanding the customer is becoming fundamental to driving business outcomes."

Marketing Director

"Marketing is moving from demand generation to entire customer experience."

Marketing Director, Professional Service

"We need to ensure our team's voice is heard much more loudly internally by our key stakeholder."

Marketing Manager

Insights and trends from New Zealand's leading marketers.

The role of marketing is evolving

Fastest growing marketing trends

Skills in hot demand

Get your free ebook

"Our role in understanding the customer is becoming fundamental to driving business outcomes."

"Marketing is moving from demand generation to entire customer experience."

"We need to ensure our team's voice is heard much more loudly internally by our key stakeholder."

Hi there, Connect with us