Providing insights into the anonymous movement of people throughout New Zealand
Take control of your physical footprint, with data
We provide our customers with accurate information about event attendance, catchment areas, traffic flows and tourist behaviour throughout New Zealand.
Actual audience measurement, including unique and repeat visitor information
Analysis of audience counts, dwell times, and audience flows
Understand audience attributes with behavioural or Helix Persona segmentation
Use this information to improve marketing effectiveness and sponsorship revenue
Use Cases for Location Insights
Providing event organisers with insights into audience counts, dwell times, flow patterns and rich persona breakdowns to support marketing and sponsorship activities.
Delivering a easy and cost effective solution for understanding origin and destination flows down to Area Units.
Store or business catchment analysis based on real behaviour, not just proximity to your location.
Advantages of an ongoing subscription
Understand change over time
One-off reports are valuable but ongoing reports are truly powerful, as they allow you to make changes and monitor the impact.
Compare and contrast
Comparing different events enables you to unlock a greater understanding of your target audience, and what appeals to them.
Economies of scale
Subsequent reports are much easier and therefore cheaper to produce, once the initial setup work has been completed to define an area of interest.
We can tailor your location insights offering to meet ongoing needs, including the creation of intuitive online dashboards.