LoQal Destinations

Clear insights to point the way so you can devise a strategy to put your destination high on tourists’ agendas.

Designed with tourism and local government businesses in mind, LoQal Destinations is a subscription-based application that delivers key daily visitor insights including a regional heat map, seasonal numbers and visitor areas of origin.

LoQal Destinations

LoQal Destinations

Clear insights to point the way so you can devise a strategy to put your destination high on tourists' agendas.

Designed with tourism and local government businesses in mind, LoQal Destinations is a subscription-based application that delivers key visitor insights, including a regional heat map, seasonal numbers and visitor areas of origin.

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The value it offers

The value it offers

Tourism Operators can understand visitors to your area. Predict visitor flows ahead of time for better planning and staffing levels.

Marketers can get clear seasonal pictures, gauge the success of your activities and get more bang for your buck with rich visitor insights.

Event Managers can more effectively draw in visitors. Get your planning right and improve sponsorship opportunities with attendee insights.

The problem it solves

The problem it solves

Access to key information to attract visitors to your business or region.

Get a deeper knowledge of the impact of events to your region.

Find the best time to stage an event.

Get accurate visitor numbers to prove ROI on activity or marketing spend.

Find solid information with robust data and insights.

Features

LoQal Destinations

Get to know your customers better by understanding what area they’re coming from, including international and domestic origins.

Get timely insights to your desktop or tablet, that are published weekly, and provide daily figures.

Give your business cases and marketing plans some teeth by easily clipping and pasting insights.

LoQal Destinations

See a heatmap of visitors to your area and drill down for yearly, monthly, weekly or even daily insights.

Get a clear picture of visitor numbers to understand seasonality, growth over time, and year-on-year comparisons.

Benefit from a data-driven approach to get a fuller picture visitors, no matter what type of accommodation they choose.

Supporting services

Location Insights

Location Insights

Get customised insights into the movement of people throughout New Zealand, derived from aggregated and anonymised data.

Customer Segmentation

Customer Segmentation

Leverage your transactional, behavioural and demographic data to identify distinct groups of customers that exhibit similar needs and attributes.

Customer NPS

Customer NPS

Measure and report on customer satisfaction with an easy solution, utilising the Net Promoter Score methodology.

Social Media Analytics

Social Media Analytics

Use text analytics on your social media to extract key topics and customer sentiment about your brand, products and services.

Data Strategy

Data Strategy

Establish a clear vision, best practices and processes to manage, analyse and share data across your organisation, so you can become a data-driven business.

Get access to key information needed to attract visitors to your business or region.
Request a demo today!

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