More than ever organisations are turning to data to improve the customer experience and increase business efficiency, profitability and success.
Smart organisations are moving their data to the cloud in order to maximise its value and stay competitive in today’s fast paced world.
However, this isn’t something that can be achieved by simply replicating your on-premise data infrastructure in the cloud. Rather, look at how you can take full advantage of the advanced data and analytics capabilities that cloud based data solutions have to offer.
Why take a modern data approach?
As organisations face an ever-growing volume and diversity of data, they need more advanced solutions that are capable of storing and processing it. On-premise data technology is becoming increasingly expensive, and often isn’t able to accommodate the diverse sets of data, or do the advanced analytics required to gain full value from data.
Cloud based data technology however can.
By moving data to cloud-based solutions, organisations can take advantage of these advanced data capabilities and do so much more.
What are the benefits?
Cloud based data solutions are designed to consolidate and process data from diverse sources. They’re able to easily perform advanced analytics techniques like predictive modelling and artificial intelligence – and do it at scale.
They’re also able to handle higher volumes of data and data processing, amping up storage and processing capabilities from terabytes to petabytes.
And, it does this more cost effectively than on-premise solutions. In a 2017 study by Forrester Consulting, 68% of organisations who moved their data management to a cloud-based solution reported lower IT costs as a result.
Another key benefit of the cloud is its elasticity and ability to scale based on your requirements. This further reduces costs as you’re not having to pay for data storage infrastructure you’re not using.
New Zealand Cricket, for example, recently took advantage of the latest in cloud and data automation technology. Now, they’re able to spend more time on data analysis and using it to improve game strategy and player performance, rather than pulling the data together and running reports.
Overcoming the challenges
However, moving data to the cloud doesn’t come without its challenges.
Not all cloud data technologies integrate data in the same way. To determine which technology will best meet your needs, and make the transition more straightforward, it’s a good idea to review how you’re currently consolidating and processing your data and choose a system that most closely matches this.
And while organisations often worry that the public cloud doesn’t offer enough security, most cloud solutions have robust security measures (such as encryption) in place that will keep your data safe.
You might also give thought to how you’ll move your data away from your legacy systems.
You could do a lift and shift. While this seems the most straightforward approach and allows you to move existing data and processes straight into the cloud, it doesn’t allow organisations to take full advantage of cloud-based technology. It means that you’re moving something that was architected for on-premise infrastructure, into the cloud, so you’re not likely getting the inherent efficiencies or new functionality.
Another option is to decommission legacy data over time. Here, you keep your current data on your current system, but new data and processes are built natively into a cloud-based solution. Or, you could look to modernise your data technology over time as the current infrastructure nears end of life.
Finally, you’ll want to make sure you have access to skills and expertise to make the transition easy. Unfortunately, these skills are often in high demand – especially here in New Zealand. Look for a vendor, or partner, that has experience dealing with large sets of data and cloud-native solutions. They can help you make the best choice in terms of which solution you go with, how to best transition to the cloud, and set you up for ongoing success.
The smart use of data is already setting leading organisations apart, and those who are able to use it effectively are moving leaps and bounds ahead of their competition. And, any organisation can take advantage of the solutions offered in the cloud and reap the benefits – you just have to start.