Big data doesn't simply mean having lots of data at your disposal, it's a journey. Before adopting shiny new technologies such as machine learning or Internet of Things, it's important to lay a solid data management foundation. Is all your data in one place, can your people access the right data when they need it and is data seen as a key business asset?
Organisations we’ve been talking to have a number of questions about big data and how to improve insight in their business. Common themes have emerged, with many wanting to know:
- How to bring all types of data together in one place
- How to prepare for new data sources, such as data from internet of things devices
- How to automate processes for speedy delivery of insights, and
- How they can create a 360 view of their customers to understand them intimately and create differentiating customer experiences.
With this in mind, we’ve put together our view of a big data journey. We believe you’ll find it useful for defining the next steps for your organisation and to help you challenge your business to think beyond current constraints.