Blog

Articles and insights to keep you up-to-date on the latest industry trends.
Marketing
What New Zealand marketers need to know about the GDPR
Marketing
How to improve customer loyalty with sentiment analysis
Data & Analytics
How to optimise revenue and growth with dynamic pricing
Innovation
Artificial Intelligence and survival of the fittest
Marketing
How to shape the perfect brand story
Marketing
Demystifying Data Powered Marketing
Data & Analytics
Step 2: The secret to successfully adopting agile
Marketing
Why you need to innovate to stay ahead
Innovation
Why your people are the key to digital transformation
Marketing
Learn how to easily automate Facebook Custom Audiences
Data & Analytics
How customer experience was transformed at THE ICONIC
Marketing
Increase engagement with smart Social Media campaigns
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Marketing
What you need to know to combat customer churn
Marketing
The six super questions you need to conquer data marketing
Marketing
Know your customer: The key to innovation success
Data & Analytics
Why you need a Single Customer View
AI
AI: Unleashing technology to create a better world
Data & Analytics
2019 Trends - From Buzzword to Business Essential
AI
Speeding towards a better world with Exponential AI
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Marketing
Leading New Zealand marketers share how to get started with data
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
Marketing
Why brand is everything in a data driven world
Innovation
How to navigate with agile leadership
Data & Analytics
Why you don't want to hire a Data Scientist
Data & Analytics
Step 1: How to discover your business value with data
Marketing
Pioneering unparalleled customer experience by exploiting your data
Marketing
If it's not personal, it should be
Marketing
The key to the perfect customer experience
Marketing
How to get more from your NPS
AI
AI: The power of augmented human intelligence
AI
Artificial Intelligence and big data: an untapped competitive advantage
Data & Analytics
Step 6: Why cloud analytics is the right solution for your organisation
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Marketing
What does customer experience look like in 2018?
Marketing
Challenge brand perceptions with a strong brand vision
Innovation
Unlocking synergies and opportunities in the Wellington market
AI
Step 4: How to tell what's what in the world of AI
Marketing
The 2018 marketing trends you can't ignore
Data & Analytics
Six steps to innovating with big data
Innovation
Becoming a product-led business
Marketing
How to get started with Facebook Messenger bots
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Marketing
The key to getting the most out of marketing automation
Data & Analytics
Get faster results with an agile data warehouse
Data & Analytics
Understanding international tourist behaviour
Innovation
My first 30 days as CEO of a thriving software company
Data & Analytics
Who did it better - the Lions or Adele?
Marketing
Engaging the mobile-first consumer
Marketing
The rise of the marketer: bigger budgets and more resources
Marketing
Data is changing the role of the CMO
Marketing
How successful marketers deal with data disruption
Data & Analytics
Stop making these infrastructure security mistakes
Data & Analytics
How to ace your system design for top notch security
Marketing
How influenced are you by influencer marketing?
How to engage your audience with visual content
Marketing
How to stay ahead of the marketing hype cycle
What new technology means for you
Marketing
9 top tips to creating online surveys that work
Marketing
A/B Testing: What Works in the New Zealand Market?
Innovation
Seven ways to achieve your big goals

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