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AI & Machine Learning
How to identify the right use cases for AI – a New Zealand perspective.
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Data & Analytics
How Qrious enables a modern approach to data
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AI & Machine Learning
The plight of the lone data scientist
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Marketing
What does the future of brand storytelling look like?
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AI & Machine Learning
The New Zealand AI Economy
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Marketing
How to get started with data-driven customer journeys
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Marketing
The Privacy Act 2020 is here!
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Data & Analytics
Data warehouse automation: What WhereScape RED does
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AI & Machine Learning
AI to combat customer churn
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Marketing
How does New Zealand’s largest telco transform their data powered marketing practice?
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Data & Analytics
What's new in WhereScape RED release 8.3.1.0?
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Data & Analytics
What makes Snowflake so unique?
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Marketing
How marketing helped beat COVID-19
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Data & Analytics
Why Data Vault? The data modelling technique taking Europe by storm.
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Data & Analytics
Why WhereScape’s 2020 roadmap really matters
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Data & Analytics
How WhereScape RED makes for a better Snowflake
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AI & Machine Learning
Artificial Intelligence and survival of the fittest
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Data & Analytics
Self-service analytics: the pros and cons
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Data & Analytics
WhereScape RED in the cloud and on-premises: what's the difference?
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Marketing
Here's what we learnt at Smarter Data 2020
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Marketing
Hearing each voice in the crowd – how you can make the most of unstructured data
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Q.Lab
Using AI to understand customer sentiment
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Marketing
How to improve customer loyalty with sentiment analysis
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Marketing
Top tips for marketing effectiveness from Effie Award winners
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Marketing
Learn how to easily automate Facebook Custom Audiences
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Marketing
What is the trick to marketing on a shoestring?
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Marketing
Customer Experience: What does it really mean?
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Data & Analytics
Why you need a Single Customer View
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AI & Machine Learning
Data explosion puts privacy front and centre
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Marketing
Why you need to innovate to stay ahead
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Marketing
Learn the secrets behind successful brands
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Data & Analytics
Data warehouse life-cycle management done right
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Data & Analytics
Becoming a product-led business
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Marketing
Driving success in the Direct-to-Consumer sector
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Q.Lab
12 insights from exploring the real world of data science
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Data & Analytics
Why you don't want to hire a Data Scientist
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Data & Analytics
WhereScape Data Vault Express
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Marketing
What you need to know to combat customer churn
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AI & Machine Learning
Artificial Intelligence and big data: an untapped competitive advantage
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Marketing
Turning digital transformation from lip service to reality
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Marketing
Pioneering unparalleled customer experience by exploiting your data
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Data & Analytics
The key to building Data Vaults fast: patterns and repeatability
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Data & Analytics
How to optimise revenue and growth with dynamic pricing
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AI & Machine Learning
The true opportunity for AI in Government
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Marketing
Challenge brand perceptions with a strong brand vision
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Data & Analytics
How to navigate with agile leadership
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Data & Analytics
Why speed matters in data warehouse development
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Data & Analytics
How the cloud lets you take advantage of the latest technology
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Data & Analytics
2020 vision: Doing more with data and the cloud
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Marketing
What New Zealand marketers need to know about the GDPR
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Data & Analytics
AWS re:Invent 2019 - Qrious takeaways
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Data & Analytics
Data and the future: we’re standing at an inflection point
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Data & Analytics
From ETL to ELT
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AI & Machine Learning
Speeding towards a better world with Exponential AI
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Data & Analytics
Get faster results with an agile data warehouse
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Data & Analytics
How to maximise the value in Microsoft Power BI
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Data & Analytics
Why you want the gold standard in data security
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Data & Analytics
How customer experience was transformed at THE ICONIC
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AI & Machine Learning
AI: Unleashing technology to create a better world
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AI & Machine Learning
AI: The power of augmented human intelligence
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Data & Analytics
Data, analytics and business' big bang moment
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Marketing
The value of data-driven customer experience
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Data & Analytics
Understanding international tourist behaviour
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Data & Analytics
Cloud data warehousing has unprecedented flexibility
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Marketing
Embracing agile: what it means for marketing
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Marketing
Personalisation and martech today
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Marketing
The key to the perfect customer experience
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Marketing
The rise of the marketer: bigger budgets and more resources
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Data & Analytics
Data Quality: Jet fuel or Diesel
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Light reading for the long weekend
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Marketing
Agile marketing: how to make it work for you
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Marketing
Know your customer: The key to innovation success
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Data & Analytics
Learn the benefits of cloud analytics
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Data & Analytics
Six steps to innovating with big data
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Data & Analytics
Data warehousing and eating the metaphorical elephant
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Data & Analytics
Big Data 101 - Part 2
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Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
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Marketing
How to shape the perfect brand story
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Marketing
If it's not personal, it should be
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Data & Analytics
How to ace your system design for top notch security
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Data & Analytics
Big Data 101 - Part 1
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Marketing
How social media can make an impact
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Marketing
Tracking Trends with Mood of Marketing
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Data & Analytics
Modernise your data for a competitive edge
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Marketing
Are you doing content marketing right in 2019?
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AI & Machine Learning
Step 4: How to tell what's what in the world of AI
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Data & Analytics
Step 1: How to discover your business value with data
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Marketing
Leading New Zealand marketers share how to get started with data
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Marketing
Data is changing the role of the CMO
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Data & Analytics
The cloud, your data warehouse and security
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Data & Analytics
WhereScape RED's guardrails ensure cloud data warehouse success
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Data & Analytics
Big Data 101 - Part 3
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Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
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Data & Analytics
Step 5: Why partnering with data experts is the smart choice
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Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
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Marketing
The key to getting the most out of marketing automation
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Marketing
Increase engagement with smart Social Media campaigns
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Marketing
What does customer experience look like in 2018?
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Marketing
The six super questions you need to conquer data marketing
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Data & Analytics
My first 30 days as CEO of a thriving software company
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Data & Analytics
The awesome power of mobile analytics
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Data & Analytics
Data integration - dull? Actually, it's important
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Data & Analytics
Mastering your own destiny - self service anlaytics
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Data & Analytics
People don't scale, software does
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Data & Analytics
Data Vault doesn't start with the data
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Data & Analytics
Are legacy database platforms holding you back?
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Data & Analytics
What we're reading: quantum supremacy, 5G in the America's Cup & more
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Data & Analytics
Make faster business decisions with data storytelling
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Data & Analytics
2019 Trends - From Buzzword to Business Essential
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Data & Analytics
Step 2: The secret to successfully adopting agile
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Marketing
How to get more from your NPS
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Marketing
9 top tips to creating online surveys that work
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Marketing
Why brand is everything in a data driven world
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Marketing
How successful marketers deal with data disruption
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Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
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Marketing
Demystifying Data Powered Marketing
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Data & Analytics
Who did it better - the Lions or Adele?
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Data & Analytics
Is your data strategy going to succeed?
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Data & Analytics
Focus on the insights, not data
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Data & Analytics
Get IT BI teams working with the business, not on IT
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Data & Analytics
Cloud data warehousing comes of age
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Data & Analytics
Choose the right data tools for the job
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Data & Analytics
Why your people are the key to digital transformation
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Marketing
How to get started with Facebook Messenger bots
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Marketing
Engaging the mobile-first consumer
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What new technology means for you
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Marketing
How influenced are you by influencer marketing?
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Marketing
How to engage your audience with visual content
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Marketing
A/B Testing: What Works in the New Zealand Market?
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Marketing
The 2018 marketing trends you can't ignore
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Data & Analytics
Seven ways to achieve your big goals
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Marketing
How to stay ahead of the marketing hype cycle
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Data & Analytics
Stop making these infrastructure security mistakes
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Older posts
Useful resources
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Leveraging data to drive revenue & competitiveness
Marketing
2021 NZ Marketing Planner
Webinars
The New Normal: Rethinking Customer Experience
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Upcoming events
Brainy Breakfast | 2020: The Year of the Customer
What will shape our world as marketers in 2020? This year, it’s all about the customer. Customers are in charge, and their expectations, attitudes and behaviour continue to move faster than businesses.
5 March 2020, Auckland
Smarter Data 2020
2020 is an exciting time to be in the marketing industry. We’re becoming more data-driven while coming back to the roots of why data matters in the first place: our customers.
19 March 2020, Auckland
Brainy Breakfast
14 May 2020, Auckland
4th Annual Government Digital Transformation Summit
Bringing together digital transformation leaders from across all levels of public services, now in its fourth year, the Annual Government Digital Transformation Summit NZ is set to be the biggest yet.
19-21 May 2020, Wellington
CIO Summit 2020
The premier leadership summit for senior IT executives across New Zealand. Gain fresh inspiration, insight and knowledge into the greatest influences facing the technology industry currently.
9 - 10 June 2020, Auckland
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