Blog

Articles and insights to keep you up-to-date on the latest industry trends.
Marketing
How to improve customer loyalty with sentiment analysis
AI
The true opportunity for AI in Government
Marketing
Are you doing content marketing right in 2019?
Marketing
How to shape the perfect brand story
Data & Analytics
Step 2: The secret to successfully adopting agile
Marketing
Turning digital transformation from lip service to reality
AI
Artificial Intelligence and survival of the fittest
Marketing
The value of data-driven customer experience
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Data & Analytics
2019 Trends - From Buzzword to Business Essential
Marketing
Learn how to easily automate Facebook Custom Audiences
Data & Analytics
Modernise your data for a competitive edge
Marketing
Learn the secrets behind successful brands
Marketing
Know your customer: The key to innovation success
Marketing
What New Zealand marketers need to know about the GDPR
Data & Analytics
Why you need a Single Customer View
Data & Analytics
Make faster business decisions with data storytelling
Data & Analytics
How to optimise revenue and growth with dynamic pricing
Marketing
Tracking Trends with Mood of Marketing
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Marketing
Demystifying Data Powered Marketing
Marketing
Personalisation and martech today
Data & Analytics
Learn the benefits of cloud analytics
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
Data & Analytics
Step 1: How to discover your business value with data
Data & Analytics
How customer experience was transformed at THE ICONIC
Marketing
Agile marketing: how to make it work for you
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Marketing
The six super questions you need to conquer data marketing
AI
AI: The power of augmented human intelligence
AI
Step 4: How to tell what's what in the world of AI
Marketing
The key to the perfect customer experience
Marketing
Why brand is everything in a data driven world
Innovation
How to navigate with agile leadership
Marketing
Increase engagement with smart Social Media campaigns
Marketing
Leading New Zealand marketers share how to get started with data
Marketing
What you need to know to combat customer churn
Innovation
Unlocking synergies and opportunities in the Wellington market
Marketing
Challenge brand perceptions with a strong brand vision
Innovation
Why your people are the key to digital transformation
AI
Artificial Intelligence and big data: an untapped competitive advantage
Marketing
How to get more from your NPS
Marketing
Why you need to innovate to stay ahead
Data & Analytics
Why you don't want to hire a Data Scientist
Data & Analytics
Get faster results with an agile data warehouse
Innovation
Becoming a product-led business
Data & Analytics
Six steps to innovating with big data
AI
Speeding towards a better world with Exponential AI
Marketing
If it's not personal, it should be
AI
AI: Unleashing technology to create a better world
Data & Analytics
Understanding international tourist behaviour
Marketing
The 2018 marketing trends you can't ignore
Data & Analytics
Who did it better - the Lions or Adele?
Marketing
Pioneering unparalleled customer experience by exploiting your data
Marketing
The rise of the marketer: bigger budgets and more resources
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Innovation
My first 30 days as CEO of a thriving software company
Marketing
What does customer experience look like in 2018?
Marketing
How to get started with Facebook Messenger bots
Marketing
How influenced are you by influencer marketing?
Marketing
The key to getting the most out of marketing automation
Marketing
How successful marketers deal with data disruption
Marketing
Engaging the mobile-first consumer
Marketing
How to stay ahead of the marketing hype cycle
Marketing
Data is changing the role of the CMO
Marketing
9 top tips to creating online surveys that work
Data & Analytics
How to ace your system design for top notch security
What new technology means for you
Marketing
How to engage your audience with visual content
Marketing
A/B Testing: What Works in the New Zealand Market?
Innovation
Seven ways to achieve your big goals
Data & Analytics
Stop making these infrastructure security mistakes

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