Home
How we help
Enable
Enable Services Overview
Modern Data Platforms
BI, Dashboards & Visualisations
Managed DataOps
WhereScape RED
Discover
Discover Services Overview
Customer Insights
Decisioning & Analytics
Team Optimisation
Enterprise AI
Engage
Engage Services Overview
Marketing Automation Services
UbiQuity Marketing Automation Platform
Adobe Campaign
Our work
Learn
Blog
Resources
Training & Workshops
About
About Qrious
Technology Partners
News
Careers
Get in touch
Login
Privacy policy
Contact
Login
Get in touch
Blog
Articles and insights to keep you up-to-date on the latest industry trends.
All
Popular
Data & Analytics
Marketing
AI & Machine Learning
Q.Lab
Subscribe
Subscribe to our newsletter
AI & Machine Learning
How to identify the right use cases for AI – a New Zealand perspective.
Read post
Data & Analytics
How Qrious enables a modern approach to data
Read post
AI & Machine Learning
The plight of the lone data scientist
Read post
Q.Lab
Using AI to understand customer sentiment
Read post
Data & Analytics
Why WhereScape’s 2020 roadmap really matters
Read post
Marketing
What does the future of brand storytelling look like?
Read post
AI & Machine Learning
The New Zealand AI Economy
Read post
Marketing
How to get started with data-driven customer journeys
Read post
Q.Lab
12 insights from exploring the real world of data science
Read post
Marketing
The Privacy Act 2020 is here!
Read post
Data & Analytics
Data warehouse automation: What WhereScape RED does
Read post
AI & Machine Learning
AI to combat customer churn
Read post
Data & Analytics
What makes Snowflake so unique?
Read post
Data & Analytics
What's new in WhereScape RED release 8.3.1.0?
Read post
Data & Analytics
Why Data Vault? The data modelling technique taking Europe by storm.
Read post
Marketing
How does New Zealand’s largest telco transform their data powered marketing practice?
Read post
AI & Machine Learning
Artificial Intelligence and survival of the fittest
Read post
Marketing
How marketing helped beat COVID-19
Read post
Data & Analytics
How WhereScape RED makes for a better Snowflake
Read post
Data & Analytics
Self-service analytics: the pros and cons
Read post
Marketing
Customer Experience: What does it really mean?
Read post
Data & Analytics
WhereScape RED in the cloud and on-premises: what's the difference?
Read post
Marketing
How to improve customer loyalty with sentiment analysis
Read post
Marketing
Learn how to easily automate Facebook Custom Audiences
Read post
Marketing
Here's what we learnt at Smarter Data 2020
Read post
Marketing
What is the trick to marketing on a shoestring?
Read post
Data & Analytics
Why you need a Single Customer View
Read post
Marketing
Why you need to innovate to stay ahead
Read post
Data & Analytics
Becoming a product-led business
Read post
Marketing
Learn the secrets behind successful brands
Read post
Data & Analytics
From ETL to ELT
Read post
Data & Analytics
How the cloud lets you take advantage of the latest technology
Read post
Data & Analytics
The key to building Data Vaults fast: patterns and repeatability
Read post
Data & Analytics
How to navigate with agile leadership
Read post
Data & Analytics
Data warehouse life-cycle management done right
Read post
Data & Analytics
AWS re:Invent 2019 - Qrious takeaways
Read post
Data & Analytics
Why you don't want to hire a Data Scientist
Read post
Data & Analytics
How to maximise the value in Microsoft Power BI
Read post
Marketing
What New Zealand marketers need to know about the GDPR
Read post
Marketing
Turning digital transformation from lip service to reality
Read post
AI & Machine Learning
The true opportunity for AI in Government
Read post
Marketing
What you need to know to combat customer churn
Read post
Data & Analytics
WhereScape Data Vault Express
Read post
Data & Analytics
2020 vision: Doing more with data and the cloud
Read post
Marketing
Pioneering unparalleled customer experience by exploiting your data
Read post
AI & Machine Learning
Artificial Intelligence and big data: an untapped competitive advantage
Read post
Data & Analytics
How to optimise revenue and growth with dynamic pricing
Read post
Data & Analytics
Data and the future: we’re standing at an inflection point
Read post
Data & Analytics
Step 1: How to discover your business value with data
Read post
Data & Analytics
Why speed matters in data warehouse development
Read post
Data & Analytics
Data, analytics and business' big bang moment
Read post
Marketing
Challenge brand perceptions with a strong brand vision
Read post
AI & Machine Learning
Speeding towards a better world with Exponential AI
Read post
Data & Analytics
Why you want the gold standard in data security
Read post
Marketing
The value of data-driven customer experience
Read post
Data & Analytics
Get faster results with an agile data warehouse
Read post
Marketing
Personalisation and martech today
Read post
Marketing
Tracking Trends with Mood of Marketing
Read post
Marketing
Are you doing content marketing right in 2019?
Read post
Data & Analytics
How customer experience was transformed at THE ICONIC
Read post
AI & Machine Learning
AI: Unleashing technology to create a better world
Read post
Data & Analytics
Data Quality: Jet fuel or Diesel
Read post
Marketing
Agile marketing: how to make it work for you
Read post
Marketing
The rise of the marketer: bigger budgets and more resources
Read post
Data & Analytics
Cloud data warehousing has unprecedented flexibility
Read post
Marketing
Embracing agile: what it means for marketing
Read post
Marketing
Increase engagement with smart Social Media campaigns
Read post
Data & Analytics
Understanding international tourist behaviour
Read post
Marketing
How social media can make an impact
Read post
Light reading for the long weekend
Read post
Marketing
The key to the perfect customer experience
Read post
AI & Machine Learning
AI: The power of augmented human intelligence
Read post
Data & Analytics
The awesome power of mobile analytics
Read post
Data & Analytics
Data warehousing and eating the metaphorical elephant
Read post
Data & Analytics
Big Data 101 - Part 2
Read post
Data & Analytics
Big Data 101 - Part 1
Read post
Marketing
Know your customer: The key to innovation success
Read post
Data & Analytics
The cloud, your data warehouse and security
Read post
Data & Analytics
Cloud data warehousing comes of age
Read post
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Read post
Data & Analytics
Learn the benefits of cloud analytics
Read post
Marketing
How to shape the perfect brand story
Read post
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Read post
Data & Analytics
How to ace your system design for top notch security
Read post
Data & Analytics
Six steps to innovating with big data
Read post
Data & Analytics
What we're reading: quantum supremacy, 5G in the America's Cup & more
Read post
Data & Analytics
Modernise your data for a competitive edge
Read post
AI & Machine Learning
Step 4: How to tell what's what in the world of AI
Read post
Data & Analytics
Step 2: The secret to successfully adopting agile
Read post
Marketing
If it's not personal, it should be
Read post
Marketing
Leading New Zealand marketers share how to get started with data
Read post
Data & Analytics
My first 30 days as CEO of a thriving software company
Read post
Marketing
Data is changing the role of the CMO
Read post
Data & Analytics
People don't scale, software does
Read post
Data & Analytics
Big Data 101 - Part 3
Read post
Data & Analytics
Are legacy database platforms holding you back?
Read post
Data & Analytics
2019 Trends - From Buzzword to Business Essential
Read post
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
Read post
Marketing
What does customer experience look like in 2018?
Read post
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Read post
Marketing
The six super questions you need to conquer data marketing
Read post
Data & Analytics
Data integration - dull? Actually, it's important
Read post
Data & Analytics
WhereScape RED's guardrails ensure cloud data warehouse success
Read post
Data & Analytics
Mastering your own destiny - self service anlaytics
Read post
Data & Analytics
Get IT BI teams working with the business, not on IT
Read post
Data & Analytics
Choose the right data tools for the job
Read post
Data & Analytics
Make faster business decisions with data storytelling
Read post
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Read post
What new technology means for you
Read post
Marketing
How influenced are you by influencer marketing?
Read post
Marketing
The key to getting the most out of marketing automation
Read post
Marketing
9 top tips to creating online surveys that work
Read post
Marketing
Why brand is everything in a data driven world
Read post
Marketing
How successful marketers deal with data disruption
Read post
Marketing
Demystifying Data Powered Marketing
Read post
Data & Analytics
Who did it better - the Lions or Adele?
Read post
Data & Analytics
Is your data strategy going to succeed?
Read post
Data & Analytics
Focus on the insights, not data
Read post
Data & Analytics
Data Vault doesn't start with the data
Read post
Marketing
How to get more from your NPS
Read post
Data & Analytics
Why your people are the key to digital transformation
Read post
Marketing
How to get started with Facebook Messenger bots
Read post
Marketing
Engaging the mobile-first consumer
Read post
Marketing
How to engage your audience with visual content
Read post
Marketing
A/B Testing: What Works in the New Zealand Market?
Read post
Marketing
The 2018 marketing trends you can't ignore
Read post
Data & Analytics
Seven ways to achieve your big goals
Read post
Marketing
How to stay ahead of the marketing hype cycle
Read post
Data & Analytics
Stop making these infrastructure security mistakes
Read post
Older posts
Useful resources
Webinars
Leveraging data to drive revenue & competitiveness
Marketing
2021 NZ Marketing Planner
Webinars
The New Normal: Rethinking Customer Experience
More resources
Upcoming events
Brainy Breakfast | 2020: The Year of the Customer
What will shape our world as marketers in 2020? This year, it’s all about the customer. Customers are in charge, and their expectations, attitudes and behaviour continue to move faster than businesses.
5 March 2020, Auckland
Smarter Data 2020
2020 is an exciting time to be in the marketing industry. We’re becoming more data-driven while coming back to the roots of why data matters in the first place: our customers.
19 March 2020, Auckland
Brainy Breakfast
14 May 2020, Auckland
4th Annual Government Digital Transformation Summit
Bringing together digital transformation leaders from across all levels of public services, now in its fourth year, the Annual Government Digital Transformation Summit NZ is set to be the biggest yet.
19-21 May 2020, Wellington
CIO Summit 2020
The premier leadership summit for senior IT executives across New Zealand. Gain fresh inspiration, insight and knowledge into the greatest influences facing the technology industry currently.
9 - 10 June 2020, Auckland
Subscribe to the blog
