Blog

Articles and insights to keep you up-to-date on the latest industry trends.
Marketing
The Privacy Act 2020 is here!
AI & Machine Learning
AI to combat customer churn
AI & Machine Learning
How to identify the right use cases for AI – a New Zealand perspective.
Data & Analytics
Data warehouse automation: What WhereScape RED does
Data & Analytics
How Qrious enables a modern approach to data
Marketing
How to get started with data-driven customer journeys
Data & Analytics
What's new in WhereScape RED release 8.3.1.0?
Marketing
The rise of TikTok: Insight and ideas for business
Data & Analytics
How WhereScape RED makes for a better Snowflake
Marketing
Driving success in the Direct-to-Consumer sector
Marketing
Hearing each voice in the crowd – how you can make the most of unstructured data
Data & Analytics
Why WhereScape’s 2020 roadmap really matters
Data & Analytics
Self-service analytics: the pros and cons
Marketing
How does New Zealand’s largest telco transform their data powered marketing practice?
Data & Analytics
WhereScape RED in the cloud and on-premises: what's the difference?
Marketing
Top tips for marketing effectiveness from Effie Award winners
Data & Analytics
What makes Snowflake so unique?
AI & Machine Learning
Breaking into AI consulting without an AI background
AI & Machine Learning
Artificial Intelligence and survival of the fittest
Marketing
How to make brand collaborations successful and memorable
AI & Machine Learning
Data explosion puts privacy front and centre
AI & Machine Learning
The plight of the lone data scientist
Marketing
How to improve customer loyalty with sentiment analysis
Marketing
Learn how to easily automate Facebook Custom Audiences
Data & Analytics
Why you need a Single Customer View
AI & Machine Learning
The New Zealand AI Economy
Data & Analytics
Why Data Vault? The data modelling technique taking Europe by storm.
Marketing
How marketing helped beat COVID-19
Data & Analytics
Data warehouse life-cycle management done right
Marketing
Learn the secrets behind successful brands
Marketing
What is the trick to marketing on a shoestring?
Q.Lab
Using AI to understand customer sentiment
Marketing
Why you need to innovate to stay ahead
Q.Lab
12 insights from exploring the real world of data science
Marketing
How iOS15 will impact your customer engagement
Data & Analytics
Why speed matters in data warehouse development
Marketing
What does the future of brand storytelling look like?
Marketing
What New Zealand marketers need to know about the GDPR
Data & Analytics
WhereScape Data Vault Express
Data & Analytics
How to optimise revenue and growth with dynamic pricing
Marketing
Pioneering unparalleled customer experience by exploiting your data
Marketing
Here's what we learnt at Smarter Data 2020
Data & Analytics
How the cloud lets you take advantage of the latest technology
Marketing
Why brand is everything in a data driven world
Data & Analytics
How to navigate with agile leadership
Marketing
Customer Experience: What does it really mean?
Data & Analytics
The key to building Data Vaults fast: patterns and repeatability
Data & Analytics
AWS re:Invent 2019 - Qrious takeaways
Data & Analytics
Data, analytics and business' big bang moment
Data & Analytics
Data and the future: we’re standing at an inflection point
AI & Machine Learning
Artificial Intelligence and big data: an untapped competitive advantage
Data & Analytics
Get faster results with an agile data warehouse
Data & Analytics
Why you want the gold standard in data security
Data & Analytics
Make faster business decisions with data storytelling
Marketing
How to get more from your NPS
Marketing
What you need to know to combat customer churn
Data & Analytics
How to maximise the value in Microsoft Power BI
AI & Machine Learning
Speeding towards a better world with Exponential AI
AI & Machine Learning
AI: Unleashing technology to create a better world
AI & Machine Learning
AI: The power of augmented human intelligence
Data & Analytics
From ETL to ELT
Data & Analytics
2020 vision: Doing more with data and the cloud
Marketing
Embracing agile: what it means for marketing
Marketing
Agile marketing: how to make it work for you
Marketing
The value of data-driven customer experience
Marketing
Challenge brand perceptions with a strong brand vision
Marketing
If it's not personal, it should be
Data & Analytics
Why you don't want to hire a Data Scientist
Data & Analytics
My first 30 days as CEO of a thriving software company
Data & Analytics
Becoming a product-led business
Data & Analytics
How customer experience was transformed at THE ICONIC
Marketing
The key to getting the most out of marketing automation
Marketing
The rise of the marketer: bigger budgets and more resources
Data & Analytics
Cloud data warehousing has unprecedented flexibility
Data & Analytics
Big Data 101 - Part 2
Marketing
Are you doing content marketing right in 2019?
AI & Machine Learning
The true opportunity for AI in Government
Marketing
Know your customer: The key to innovation success
Data & Analytics
Learn the benefits of cloud analytics
Data & Analytics
Why your people are the key to digital transformation
Marketing
How to get started with Facebook Messenger bots
Marketing
The six super questions you need to conquer data marketing
Data & Analytics
Six steps to innovating with big data
Data & Analytics
The cloud, your data warehouse and security
Data & Analytics
Focus on the insights, not data
Data & Analytics
WhereScape RED's guardrails ensure cloud data warehouse success
Data & Analytics
Data warehousing and eating the metaphorical elephant
Data & Analytics
Data Vault doesn't start with the data
Data & Analytics
Big Data 101 - Part 1
Marketing
Personalisation and martech today
Marketing
Tracking Trends with Mood of Marketing
Marketing
Turning digital transformation from lip service to reality
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Marketing
The key to the perfect customer experience
Marketing
Engaging the mobile-first consumer
Marketing
How to engage your audience with visual content
Marketing
What does customer experience look like in 2018?
Data & Analytics
Understanding international tourist behaviour
Marketing
Data is changing the role of the CMO
Data & Analytics
The awesome power of mobile analytics
Data & Analytics
Mastering your own destiny - self service anlaytics
Data & Analytics
People don't scale, software does
Data & Analytics
Get IT BI teams working with the business, not on IT
Data & Analytics
Data Quality: Jet fuel or Diesel
Data & Analytics
Are legacy database platforms holding you back?
Marketing
How social media can make an impact
Data & Analytics
What we're reading: quantum supremacy, 5G in the America's Cup & more
Light reading for the long weekend
Marketing
How to shape the perfect brand story
Marketing
How influenced are you by influencer marketing?
Marketing
9 top tips to creating online surveys that work
Marketing
Increase engagement with smart Social Media campaigns
Marketing
The 2018 marketing trends you can't ignore
Data & Analytics
How to ace your system design for top notch security
Marketing
Demystifying Data Powered Marketing
Data & Analytics
Is your data strategy going to succeed?
Data & Analytics
Data integration - dull? Actually, it's important
Data & Analytics
Cloud data warehousing comes of age
Data & Analytics
Choose the right data tools for the job
Data & Analytics
Big Data 101 - Part 3
Data & Analytics
Modernise your data for a competitive edge
Data & Analytics
2019 Trends - From Buzzword to Business Essential
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
AI & Machine Learning
Step 4: How to tell what's what in the world of AI
Data & Analytics
Step 2: The secret to successfully adopting agile
Data & Analytics
Step 1: How to discover your business value with data
What new technology means for you
Marketing
A/B Testing: What Works in the New Zealand Market?
Marketing
How successful marketers deal with data disruption
Marketing
Leading New Zealand marketers share how to get started with data
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Data & Analytics
Seven ways to achieve your big goals
Marketing
How to stay ahead of the marketing hype cycle
Data & Analytics
Stop making these infrastructure security mistakes
Data & Analytics
Who did it better - the Lions or Adele?

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