Blog

Articles and insights to keep you up-to-date on the latest industry trends.
AI & Machine Learning
How to identify the right use cases for AI – a New Zealand perspective.
Data & Analytics
How Qrious enables a modern approach to data
AI & Machine Learning
The plight of the lone data scientist
Marketing
What does the future of brand storytelling look like?
AI & Machine Learning
The New Zealand AI Economy
Marketing
How to get started with data-driven customer journeys
Marketing
The Privacy Act 2020 is here!
Data & Analytics
Data warehouse automation: What WhereScape RED does
AI & Machine Learning
AI to combat customer churn
Marketing
How does New Zealand’s largest telco transform their data powered marketing practice?
Data & Analytics
What's new in WhereScape RED release 8.3.1.0?
Data & Analytics
What makes Snowflake so unique?
Marketing
How marketing helped beat COVID-19
Data & Analytics
Why Data Vault? The data modelling technique taking Europe by storm.
Data & Analytics
Why WhereScape’s 2020 roadmap really matters
Data & Analytics
How WhereScape RED makes for a better Snowflake
AI & Machine Learning
Artificial Intelligence and survival of the fittest
Data & Analytics
Self-service analytics: the pros and cons
Data & Analytics
WhereScape RED in the cloud and on-premises: what's the difference?
Marketing
Here's what we learnt at Smarter Data 2020
Marketing
Hearing each voice in the crowd – how you can make the most of unstructured data
Q.Lab
Using AI to understand customer sentiment
Marketing
How to improve customer loyalty with sentiment analysis
Marketing
Top tips for marketing effectiveness from Effie Award winners
Marketing
Learn how to easily automate Facebook Custom Audiences
Marketing
What is the trick to marketing on a shoestring?
Marketing
Customer Experience: What does it really mean?
Data & Analytics
Why you need a Single Customer View
AI & Machine Learning
Data explosion puts privacy front and centre
Marketing
Why you need to innovate to stay ahead
Marketing
Learn the secrets behind successful brands
Data & Analytics
Data warehouse life-cycle management done right
Data & Analytics
Becoming a product-led business
Marketing
Driving success in the Direct-to-Consumer sector
Q.Lab
12 insights from exploring the real world of data science
Data & Analytics
Why you don't want to hire a Data Scientist
Data & Analytics
WhereScape Data Vault Express
Marketing
What you need to know to combat customer churn
AI & Machine Learning
Artificial Intelligence and big data: an untapped competitive advantage
Marketing
Turning digital transformation from lip service to reality
Marketing
Pioneering unparalleled customer experience by exploiting your data
Data & Analytics
The key to building Data Vaults fast: patterns and repeatability
Data & Analytics
How to optimise revenue and growth with dynamic pricing
AI & Machine Learning
The true opportunity for AI in Government
Marketing
Challenge brand perceptions with a strong brand vision
Data & Analytics
How to navigate with agile leadership
Data & Analytics
Why speed matters in data warehouse development
Data & Analytics
How the cloud lets you take advantage of the latest technology
Data & Analytics
2020 vision: Doing more with data and the cloud
Marketing
What New Zealand marketers need to know about the GDPR
Data & Analytics
AWS re:Invent 2019 - Qrious takeaways
Data & Analytics
Data and the future: we’re standing at an inflection point
Data & Analytics
From ETL to ELT
AI & Machine Learning
Speeding towards a better world with Exponential AI
Data & Analytics
Get faster results with an agile data warehouse
Data & Analytics
How to maximise the value in Microsoft Power BI
Data & Analytics
Why you want the gold standard in data security
Data & Analytics
How customer experience was transformed at THE ICONIC
AI & Machine Learning
AI: Unleashing technology to create a better world
AI & Machine Learning
AI: The power of augmented human intelligence
Data & Analytics
Data, analytics and business' big bang moment
Marketing
The value of data-driven customer experience
Data & Analytics
Understanding international tourist behaviour
Data & Analytics
Cloud data warehousing has unprecedented flexibility
Marketing
Embracing agile: what it means for marketing
Marketing
Personalisation and martech today
Marketing
The key to the perfect customer experience
Marketing
The rise of the marketer: bigger budgets and more resources
Data & Analytics
Data Quality: Jet fuel or Diesel
Light reading for the long weekend
Marketing
Agile marketing: how to make it work for you
Marketing
Know your customer: The key to innovation success
Data & Analytics
Learn the benefits of cloud analytics
Data & Analytics
Six steps to innovating with big data
Data & Analytics
Data warehousing and eating the metaphorical elephant
Data & Analytics
Big Data 101 - Part 2
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Marketing
How to shape the perfect brand story
Marketing
If it's not personal, it should be
Data & Analytics
How to ace your system design for top notch security
Data & Analytics
Big Data 101 - Part 1
Marketing
How social media can make an impact
Marketing
Tracking Trends with Mood of Marketing
Data & Analytics
Modernise your data for a competitive edge
Marketing
Are you doing content marketing right in 2019?
AI & Machine Learning
Step 4: How to tell what's what in the world of AI
Data & Analytics
Step 1: How to discover your business value with data
Marketing
Leading New Zealand marketers share how to get started with data
Marketing
Data is changing the role of the CMO
Data & Analytics
The cloud, your data warehouse and security
Data & Analytics
WhereScape RED's guardrails ensure cloud data warehouse success
Data & Analytics
Big Data 101 - Part 3
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Marketing
The key to getting the most out of marketing automation
Marketing
Increase engagement with smart Social Media campaigns
Marketing
What does customer experience look like in 2018?
Marketing
The six super questions you need to conquer data marketing
Data & Analytics
My first 30 days as CEO of a thriving software company
Data & Analytics
The awesome power of mobile analytics
Data & Analytics
Data integration - dull? Actually, it's important
Data & Analytics
Mastering your own destiny - self service anlaytics
Data & Analytics
People don't scale, software does
Data & Analytics
Data Vault doesn't start with the data
Data & Analytics
Are legacy database platforms holding you back?
Data & Analytics
What we're reading: quantum supremacy, 5G in the America's Cup & more
Data & Analytics
Make faster business decisions with data storytelling
Data & Analytics
2019 Trends - From Buzzword to Business Essential
Data & Analytics
Step 2: The secret to successfully adopting agile
Marketing
How to get more from your NPS
Marketing
9 top tips to creating online surveys that work
Marketing
Why brand is everything in a data driven world
Marketing
How successful marketers deal with data disruption
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Marketing
Demystifying Data Powered Marketing
Data & Analytics
Who did it better - the Lions or Adele?
Data & Analytics
Is your data strategy going to succeed?
Data & Analytics
Focus on the insights, not data
Data & Analytics
Get IT BI teams working with the business, not on IT
Data & Analytics
Cloud data warehousing comes of age
Data & Analytics
Choose the right data tools for the job
Data & Analytics
Why your people are the key to digital transformation
Marketing
How to get started with Facebook Messenger bots
Marketing
Engaging the mobile-first consumer
What new technology means for you
Marketing
How influenced are you by influencer marketing?
Marketing
How to engage your audience with visual content
Marketing
A/B Testing: What Works in the New Zealand Market?
Marketing
The 2018 marketing trends you can't ignore
Data & Analytics
Seven ways to achieve your big goals
Marketing
How to stay ahead of the marketing hype cycle
Data & Analytics
Stop making these infrastructure security mistakes

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