Blog

Articles and insights to keep you up-to-date on the latest industry trends.
Data & Analytics
AWS re:Invent 2019 - Qrious takeaways
AI & Machine Learning
The plight of the lone data scientist
Q.Lab
Using AI to understand customer sentiment
Marketing
What does the future of brand storytelling look like?
AI & Machine Learning
The New Zealand AI Economy
Data & Analytics
Why WhereScape’s 2020 roadmap really matters
Q.Lab
12 insights from exploring the real world of data science
Data & Analytics
Data and the future: we’re standing at an inflection point
Data & Analytics
Data warehouse automation: What WhereScape RED does
Marketing
Embracing agile: what it means for marketing
Marketing
The value of data-driven customer experience
AI & Machine Learning
The true opportunity for AI in Government
Marketing
Learn the secrets behind successful brands
Marketing
How to improve customer loyalty with sentiment analysis
AI & Machine Learning
Artificial Intelligence and survival of the fittest
Marketing
Agile marketing: how to make it work for you
Data & Analytics
Learn the benefits of cloud analytics
Data & Analytics
What makes Snowflake so unique?
Marketing
Personalisation and martech today
Marketing
Customer Experience: What does it really mean?
Data & Analytics
Why Data Vault? The data modelling technique taking Europe by storm.
Marketing
How marketing helped beat COVID-19
Data & Analytics
What's new in WhereScape RED release 8.3.1.0?
Data & Analytics
Make faster business decisions with data storytelling
Marketing
How social media can make an impact
Data & Analytics
Self-service analytics: the pros and cons
Data & Analytics
Modernise your data for a competitive edge
Data & Analytics
2020 vision: Doing more with data and the cloud
Marketing
Learn how to easily automate Facebook Custom Audiences
Marketing
Tracking Trends with Mood of Marketing
Light reading for the long weekend
Data & Analytics
How WhereScape RED makes for a better Snowflake
Marketing
Turning digital transformation from lip service to reality
Data & Analytics
Why you need a Single Customer View
Data & Analytics
WhereScape RED in the cloud and on-premises: what's the difference?
Data & Analytics
What we're reading: quantum supremacy, 5G in the America's Cup & more
Marketing
What New Zealand marketers need to know about the GDPR
Data & Analytics
Why you want the gold standard in data security
Data & Analytics
How to navigate with agile leadership
Marketing
Why you need to innovate to stay ahead
Data & Analytics
Step 1: How to discover your business value with data
Data & Analytics
How to optimise revenue and growth with dynamic pricing
Data & Analytics
Why you don't want to hire a Data Scientist
Data & Analytics
Becoming a product-led business
Data & Analytics
From ETL to ELT
Marketing
Are you doing content marketing right in 2019?
Data & Analytics
How the cloud lets you take advantage of the latest technology
Data & Analytics
The key to building Data Vaults fast: patterns and repeatability
Marketing
Challenge brand perceptions with a strong brand vision
Data & Analytics
How to maximise the value in Microsoft Power BI
Marketing
How to shape the perfect brand story
Data & Analytics
Step 5: Why partnering with data experts is the smart choice
Data & Analytics
How customer experience was transformed at THE ICONIC
Marketing
Pioneering unparalleled customer experience by exploiting your data
Data & Analytics
Data warehouse life-cycle management done right
Marketing
Increase engagement with smart Social Media campaigns
AI & Machine Learning
Artificial Intelligence and big data: an untapped competitive advantage
AI & Machine Learning
AI: The power of augmented human intelligence
AI & Machine Learning
Speeding towards a better world with Exponential AI
Data & Analytics
Get faster results with an agile data warehouse
Data & Analytics
Step 7: Why customer centricity is the mark of a modern data organisation
Marketing
The key to the perfect customer experience
Data & Analytics
Understanding international tourist behaviour
Marketing
Brainy Breakfast: Centennials, Chatbots and Creativity
Marketing
Know your customer: The key to innovation success
Data & Analytics
WhereScape Data Vault Express
Data & Analytics
Data, analytics and business' big bang moment
Marketing
How to get more from your NPS
Data & Analytics
My first 30 days as CEO of a thriving software company
AI & Machine Learning
Step 4: How to tell what's what in the world of AI
Data & Analytics
Step 3: How to overcome the dirty-data hurdle to using data
Data & Analytics
Why your people are the key to digital transformation
AI & Machine Learning
AI: Unleashing technology to create a better world
Marketing
The rise of the marketer: bigger budgets and more resources
Marketing
The six super questions you need to conquer data marketing
Data & Analytics
Data Quality: Jet fuel or Diesel
Data & Analytics
Who did it better - the Lions or Adele?
Data & Analytics
Why speed matters in data warehouse development
Data & Analytics
The awesome power of mobile analytics
Data & Analytics
2019 Trends - From Buzzword to Business Essential
Data & Analytics
Step 2: The secret to successfully adopting agile
Marketing
Why brand is everything in a data driven world
Data & Analytics
Cloud data warehousing comes of age
Data & Analytics
Big Data 101 - Part 2
Marketing
Leading New Zealand marketers share how to get started with data
Data & Analytics
How to ace your system design for top notch security
Marketing
Demystifying Data Powered Marketing
Data & Analytics
Stop making these infrastructure security mistakes
Data & Analytics
Data warehousing and eating the metaphorical elephant
Data & Analytics
Big Data 101 - Part 1
Marketing
What does customer experience look like in 2018?
Marketing
The 2018 marketing trends you can't ignore
Data & Analytics
The cloud, your data warehouse and security
Data & Analytics
Cloud data warehousing has unprecedented flexibility
Marketing
How to get started with Facebook Messenger bots
Marketing
How influenced are you by influencer marketing?
Marketing
What you need to know to combat customer churn
Data & Analytics
Five ways big data can help Kaikoura's disaster recovery
Marketing
How to stay ahead of the marketing hype cycle
Data & Analytics
Six steps to innovating with big data
Data & Analytics
Data integration - dull? Actually, it's important
Data & Analytics
People don't scale, software does
Data & Analytics
Get IT BI teams working with the business, not on IT
Data & Analytics
Choose the right data tools for the job
Data & Analytics
Big Data 101 - Part 3
Data & Analytics
Are legacy database platforms holding you back?
What new technology means for you
Marketing
The key to getting the most out of marketing automation
Marketing
9 top tips to creating online surveys that work
Marketing
How successful marketers deal with data disruption
Data & Analytics
Seven ways to achieve your big goals
Data & Analytics
Is your data strategy going to succeed?
Data & Analytics
Focus on the insights, not data
Data & Analytics
WhereScape RED's guardrails ensure cloud data warehouse success
Data & Analytics
Mastering your own destiny - self service anlaytics
Data & Analytics
Data Vault doesn't start with the data
Marketing
Engaging the mobile-first consumer
Marketing
How to engage your audience with visual content
Marketing
A/B Testing: What Works in the New Zealand Market?
Marketing
If it's not personal, it should be
Marketing
Data is changing the role of the CMO

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