Tourism

Tourism

Eliminate the guesswork. Use the power of rich data to drive insightful tourism decision making.

Comprehensive tourism insights that paint an in-depth picture of the visitor movements for both regions and locations of interest. Invaluable help for planning and optimising your business performance.

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The value we offer

The value we offer

Understand visitor activity and turn detailed knowledge into strategic action.

Better insights lead to smarter, more effective marketing campaigns.

Prove your return on investment with timely insights into visitor uplift.

Use your resources efficiently with a better understanding of seasonality and length of stay.

Get visitor origin information to help you tailor your offers.

Key benefits

Become data-driven

Become data-driven

Shift business decision-making away from intuition and towards data-driven approaches to increase the effectiveness of your efforts.

Increase revenue

Increase revenue

More in-depth visitor information highlights opportunities to enhance their experience, allowing you to turn data into dollars.

Improve ROI

Improve ROI

Access to rich data gives constant feedback. Quickly find out what’s working and what’s not, allowing you to invest your marketing budget wisely and improve returns.

Operational efficiency

Operational efficiency

Staff with too much to do is just as problematic as staff with nothing to do. Visitor movement and seasonality data lets you plan more effectively.

Consulting services

Location Insights

Location Insights

Get customised insights into the movement of people throughout New Zealand, derived from aggregated and anonymised data.

Customer Segmentation

Customer Segmentation

Leverage your transactional, behavioural and demographic data to identify distinct groups of customers that exhibit similar needs and attributes.

Social Network Analysis

Social Network Analysis

Identify the most connected and influential customers in your database to develop more effective acquisition and retention strategies.

Social Media Analytics

Social Media Analytics

Use text analytics on your social media to extract key topics and customer sentiment about your brand, products and services.

We can show you how to optimise your business based on better tourism insights.
Get in touch today.

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Head Office, Auckland

167 Victoria Street West

Auckland 1010

New Zealand

Wellington

42-52 Willis Street

Wellington 6011

New Zealand

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