Become data-driven
Shift business decision-making away from intuition and towards data-driven approaches to increase the effectiveness of your efforts.
Tourism
Eliminate the guesswork. Use the power of rich data to drive insightful tourism decision making.
Comprehensive tourism insights that paint an in-depth picture of the visitor movements for both regions and locations of interest. Invaluable help for planning and optimising your business performance.
What we do
What we do
Data & Analytics
Intelligent solutions to organise, analyse, and optimise the power of your data.
What we do
Data Powered Marketing
Combining data and marketing to transform customer engagement.
What we do
UbiQuity
Boost customer engagement by creating personalised and relevant automated marketing programmes.
Increase revenue
More in-depth visitor information highlights opportunities to enhance their experience, allowing you to turn data into dollars.
Improve ROI
Access to rich data gives constant feedback. Quickly find out what’s working and what’s not, allowing you to invest your marketing budget wisely and improve returns.
Operational efficiency
Staff with too much to do is just as problematic as staff with nothing to do. Visitor movement and seasonality data lets you plan more effectively.
Location Insights
Get customised insights into the movement of people throughout New Zealand, derived from aggregated and anonymised data.
Marketing Automation
Generate personalised and relevant data-driven campaigns with our UbiQuity marketing automation platform and supporting services.
Marketing Analytics
Data visualisation, analytics and predictive modelling to drive deeper marketing intelligence.
Marketing Planning
Get a marketing automation planning framework as well as ongoing optimisation and best practise marketing advice.
Data Warehousing
Take advantage of a cloud or on-premise data warehouse to store, access and analyse your data.
BI & Data Visualisation
Create interactive, self-service dashboards for your users that highlight insights and tell a comprehensive data story.
Resources
Case study
ATEED
Audience insights powers Auckland’s events and delivers improved resource allocation.
Case study
SKINNY MOBILE
Rich customer insights enables targeted customer experiences.
Report
Mood of Marketing 2017
Insights and trends from New Zealand's leading marketers.
Case study
AA
Driving autonomy with AA's automated digital membership renewal programme.
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