Location Insights

Get customised insights into the movement of people in New Zealand.

Local Councils and Regional Tourism Organisations throughout New Zealand can access deeper, richer data to help make key planning, investment and marketing decisions. How much do you know about your region’s visitors – where they are from and how long they stay? How do your visitor numbers compare with last year? Are your marketing and events efforts providing visitor uplift?

Find out today with customised location insights from Qrious. Designed with tourism and local government businesses in mind, we can develop customised reports that provide visitor insights, allowing you to optimise your marketing spend, understand ROI and enhance operational decisions.

Robust data - no more surveys

  • Empower your decision-making with access to reliable, timely and easy to understand visitor insights.
  • Unique location insights derived from the aggregated and anonymised Spark mobile location data.
  • Benefit from a data-driven approach to get a more complete picture of visitors, no matter what type of accommodation they choose.

Tourism Operators - more efficient business

  • Discover the source of your visitors and cater to internal requirements.
  • Predict visitor flows for better planning and staff management.
  • Understand the behaviour of visitors in your region.

Marketers - maximise your ROI

  • Target your marketing budget for maximum effectiveness.
  • Measure the success of your activities.
  • Understand seasonality across source regions and countries.

Event Managers - optimise your planning

  • Understand visitor flows to optimise event planning and scheduling.
  • Review visitor numbers to attribute to your events.
  • Provide attendee insights for sponsorship presentations.
Get customised location insights for your chosen area.
Get in touch today.


Contact us


Head Office, Auckland

167 Victoria Street West

Auckland 1010

New Zealand


42-52 Willis Street

Wellington 6011

New Zealand

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