Marketing Analytics

Data visualisation, analytics and predictive modelling to drive deeper marketing intelligence.

Marketing reporting

Use analytics and data visualisation to report on the effectiveness of your marketing programmes. Analyse campaign results, email click through rates and more, to measure their success and optimise for future marketing activities. With the right dashboards you easily can track your marketing performance and key metrics to prove your return on investment.

Advanced analytics

Apply advanced analytic techniques to gain a richer understanding of your customer behaviour. Dig deeper to uncover insights into customer preferences and trends that will help you more effectively target and personalise your marketing communications, as well as reveal opportunities for improvements.

Examples of our advanced marketing analytics offerings include:

• Customer segmentation 
• Sentiment analysis
• Churn modelling

Forecast future results

Take your marketing to the next level with data-driven predictions that allow you to model different approaches, predict behaviour, and take preventative action.