For New Zealand marketers wanting to get the most from marketing automation

Marketing automation is here to stay and continues to hold a lot of promise for marketers to create more personal and relevant engagement with their customers.

However, its implementation can often be painful and complicated as organisations don't fully understand the requirements that a technology solution like marketing automation requires to be successful.

In this guide we explore the opportunities and challenges of successfully implementing a marketing automation solution to help you benefit from this technology, and avoid common pitfalls.

Drawing on in-depth experience this guide focuses on the key factors New Zealand marketers should consider to derive value from marketing automation.

What's inside

	Why marketing automation? We demystify the term and the value that it adds to organisations.
	Tips for getting your data foundation right You need to get this right before you can implement automation or personalisation and really reap the benefits.
	The importance of people No matter how sophisticated your technology is, people are the ones who make great marketing happen.
	Tips for choosing the right technology You need to choose the right platform for your organisation to ensure you deliver to your objectives.