Marketing in New Zealand is changing.

In 2019 our leading marketers face a challenging environment, with profit and revenue harder than ever to find. Increasingly a smaller group of companies are taking a larger slice of the pie, leaving the majority of organisations in their wake.

By delving deeper into the habits of marketers that are part of growing organisations, we uncovered a clear path to success.

In this report you'll discover:

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The habits of companies experiencing growth

Successful companies are taking a longer view, understanding that retention and loyalty is key.
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The drive behind the increased commitment to CX

Marketing is stepping up to own the customer experience to create the personalised experiences customers demand.
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The role technology is playing in these changes

Technology is generating more data than ever, empowering marketers and redefining skill sets.

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