Spark-owned data and analytics company Qrious, has today announced new leadership to take the business forward with an increased focus on customer intelligence and engagement.
CEO, David Leach, will be leaving Qrious to be succeeded by Nathalie Morris - currently GM Data Powered Marketing. Nathalie is the former Managing Director and co-founder of data and marketing automation business, ‘Ubiquity’, founded in 1999 and acquired by Qrious in 2017.
“As an outcome of the Ubiquity acquisition last year, we were delighted to gain the business leadership and specialist marketing and customer engagement expertise that Nathalie added to the business.“ Mr Leach said.
“We see significant growth and opportunity in the area of data-driven customer intelligence and engagement and under Nathalie's leadership will be deepening our offerings to clients to better enable them to enhance their customer experiences.”
Ms Morris said that marketing automation practice is continuing to mature in New Zealand. "However, we are still seeing many organisations with siloed customer data, who struggle to develop a single view of customer to offer more personalised and targeted customer experiences.”
“By combining our advanced data and analytics capabilities with marketing tools and delivery services, we aim to transform customer engagement and help our clients win in a digital world,” she said.
Mr Leach said he joined Qrious with a mandate to organise and strengthen the business for the next phase of its growth. “Over this period, Qrious has grown significantly, both organically and through the acquisition of Ubiquity.
“A refresh of the company vision, mission and strategy has now resulted in a stronger focus on customer outcomes and a local New Zealand territory. In this context I am delighted to now hand over to Nathalie to lead Qrious into the future,” he said.