Resources

2019 Marketing Planner

iris.dejong@qrious.co.nz (Iris de Jong) — Sun, 16 Dec 2018 21:46:00 GMT

2019 is set to be an exciting year. Download your free copy of our 2019 New Zealand Marketing planner. Updated with key dates, events and holidays for New Zealand marketers, so you can stay on top of planning for the amazing campaigns you'll run in 2019.

Choosing your marketing automation partner

iris.dejong@qrious.co.nz (Iris de Jong) — Tue, 11 Dec 2018 03:18:06 GMT

Your guide to finding the solution that delivers the best results for your organisation.

Marketing automation technology has promises of making the life of a marketer easier. Choosing the perfect solution, however, can seem like a daunting task. In this guide we take you through the key considerations to keep in mind, so you can choose the best solution for your organisation's needs.

Auckland Transport: AT HOP

iris.dejong@qrious.co.nz (Iris de Jong) — Wed, 05 Dec 2018 23:57:43 GMT

Auckland Transport is the organisation responsible for Auckland’s transport services. From roads and footpaths, to cycling, parking and public transport their focus is to bring transport choices to Aucklanders.

For AT HOP, the key focus is delivering a great customer experience for all users of the Public Transport network. Their goal is to make public transport accessible, easy and affordable – for all users.

AT HOP identified the need for a programme designed specifically for their accessible customers – in particular those with visual impairments. As a longstanding UbiQuity platform user they knew they had a trusted partner who would be able to help them bring this project to life.

Retention is the new acquisition

nicki.shirley@qrious.co.nz (Nicki Shirley) — Fri, 09 Nov 2018 02:40:13 GMT

Building customer loyalty with automated retention programmes

Acquiring new customer isn't just tricky, it's expensive. Especially in today's competitive environment.
To get the most out of your marketing investment you need to focus on retaining the customers you get, increasing their lifetime value through repeat purchases or renewed contracts.

How to tell what's what in the world of AI

Stephen Ponsford — Tue, 16 Oct 2018 18:30:09 GMT

Becoming a modern data driven organisation means embracing new technology, and new ways of using your data. AI is one of the latest advancements in utilising data, however, there's still a lot of confusion about what it is, the benefits it offers, and whether we should be concerned about it becoming 'smarter' than us.

This infographic unravels what AI is, how it works, and why we don't need to worry about robots taking over the world... just yet.

7 steps to transform into a data driven organisation

nicki.shirley@qrious.co.nz (Nicki Shirley) — Tue, 11 Sep 2018 02:22:51 GMT

Successful organisations understand that data is at the heart of their organisation, driving decisions not only on how they serve customers, but how the business operates, generates revenue and grows. This eBook guides you through the steps to becoming a modern, data-driven, organisation.

Mood of Marketing 2017

nicki.shirley@qrious.co.nz (Nicki Shirley) — Mon, 06 Aug 2018 02:36:31 GMT

The role of marketing is being disrupted by technology and the data now available at our finger tips. Both are providing new opportunities for those who move swiftly to adopt them.

Data-Driven Customer Segmentation

nicki.shirley@qrious.co.nz (Nicki Shirley) — Thu, 26 Jul 2018 04:06:14 GMT

Data-driven customer segmentation. Read this eBook for an innovative approach to segmentation and engagement.

What the GDPR means for NZ marketers

nicki.shirley@qrious.co.nz (Nicki Shirley) — Thu, 26 Jul 2018 03:40:51 GMT

The GDPR refers to the European Union (EU) General Data Protection Regulation, which was passed in April 2016. European countries have had the last two years to prepare for the changes, and become compliant with the regulations that will come into force on May 25^th 2018.

Webinar: Advanced Analytics for Marketers

nicki.shirley@qrious.co.nz (Nicki Shirley) — Thu, 26 Jul 2018 03:35:52 GMT

Learn about the opportunities and challenges of getting started with advanced marketing analytics, and how integrating it into your marketing processes means more relevant marketing and happier customers.