Building customer loyalty with automated retention programmes

Acquiring new customer isn't just tricky, it's expensive. Especially in today's competitive environment.

To get the most out of your marketing investment you need to focus on retaining the customers you get, increasing their lifetime value through repeat purchases or renewed contracts.

In this webinar Qrious CEO, Nathalie Morris will explain how an effective retention marketing programme will help build trust, loyalty, and improve your ROI through increasing customer lifetime value, and how marketing automation will streamline the process.

What will you learn?

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The importance of personalisation and targeting of relevant content

Data

How using multi-touch marketing programmes help increase engagement

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How to create automated programmes that streamline the customer journey

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How to use behavioural data to identify those who are more loyal or engaged, and better understand the ideal customer.

Watch the Webinar