To get the most out of your marketing investment you need to focus on retaining the customers you get, increasing their lifetime value through repeat purchases or renewed contracts.In this webinar Nathalie will explain how an effective retention marketing programme will help build trust, loyalty, and improve your ROI through increasing customer lifetime value, and how marketing automation will streamline the process by:
Personalising and targeting relevant content
Creating a seamless end-to-end experience
Creating multi-touch marketing programmes to increase engagement
Developing automated programmes and streamlining the customer journey
Using behavioural data to identify those who are more loyal or engaged, and better understand the ideal customer.
If you've got any further questions feel free to get in touch.