There are many ways in which Qrious can help your organisation.
For example, by measuring the actual movement of customers and prospects Qrious can help you to optimise the efficiency of your targeting. If you have a retail footprint, we can quantify how effective it is and how it can be modelled to maximise revenue.
Qrious can measure and find ways to improve the efficiency of core operational functions, such as deliveries. On a larger scale, by accurately measuring traffic flows Qrious can help you plan infrastructure decisions more effectively.
Qrious can help identify which of your customers are actively engaged in your product, which customers are at risk, and how you can improve their experiences to reduce churn.
This is all made possible thanks to the combination of data and tools Qrious can share with you. Our big data capability features unique access to significant datasets that can be integrated with your existing data and other available information.
OUR DATA SETS
We have access to a unique combination of data including:
- Anonymous Spark mobile network data to help analyse movement patterns
- Helix Persona segmentation data from our partner Roy Morgan Research
- Unique and highly detailed weather data
- Publically available information such as Census data
We are able to merge this data with your businesses information to develop valuable new insights and actions.
OUR TECHNOLOGY PLATFORM
The Qrious technology platform is extremely robust:
- Backed by the capacity, resilience and privacy of Spark’s systems
- Built on world-class data science and analytical tools, including Hadoop and R
- Supported by strategic partnerships with PivotalLabs, Accenture and Roy Morgan Research
- Capable of sophisticated data visualisation and integration