About Us

We are a team of innovators, thinkers and doers that are passionate about tackling some of New Zealand’s leading challenges

Every day, over 1.2 billion data points flow into our platform from multiple sources. These sources include anonymised Spark mobile location data, Roy Morgan Helix Personas plus a range of other datasets such as census and weather.

David Leach

David Leach

CEO

David has a strong belief in the opportunities that big data and analytics present to enable organisations to thrive in this rapidly changing world. A qualified Engineer, David started his career as a software developer, eventually finding his passion in technology innovation, combined with people and product leadership.

David Wills

David Wills

CTO

David is passionate about building high performing teams and talent through collaboration and agile engagements. He has spent over 20 years as a technology leader, including five years as CIO of the UK communications regulator and also as General Manager of Platform Services for Xero.

Akash Jattan

Akash Jattan

Head of Data Platforms

Akash has several years experience in Product Management and Architecture, taking multiple products from conception of a business case to delivery. A passionate product leader in disruptive tech, he enjoys taking an innovation lead and evangelist role.

Micah Gabriels

Micah Gabriels

Head of Location Apps

Micah brings an extensive track record of developing customer-centric products and services that have led to commercial success. He is passionate about creating innovative solutions that deliver sustainable benefits, using the expertise he has gained across a wide range of industries.

Nicki Shirley

Nicki Shirley

Head of Marketing

Nicki has extensive marketing experience with a focus on achieving growth through innovative marketing techniques. Her passion is for developing outstanding brands that deliver meaningful customer experiences and create substantial business value.

Simon Conroy

Simon Conroy

GM Data Powered Marketing

Simon leverages his comprehensive background in analysis and technology to assist organisations to unlock their data to acquire, retain and grow customers. Simon has experience in a number of large corporates including CIO for Flight Centre NZ, Head of Customer Strategy & Analytics for Air New Zealand, and General Manager Data & Analytics at Spark.

Matt Owen

Matt Owen

Head of Sales

Matt embraces advances in data and technology, supporting clients to develop commercially viable solutions that are relevant to business challenges and provide competitive advantage. With 12 years experience in both NZ and overseas, his previous roles include Head of Sales for Dun & Bradstreet NZ and Banking Client Director for CoreLogic.

Peter McCallum

Peter McCallum

Head of Data and Insights

Peter has over 15 years experience in developing smart data solutions for NZ organisations. His expertise is in understanding how data can be used to improve business outcomes and in leading teams as they work across the full spectrum of data analytics, including data warehousing, business intelligence, and advanced analytics.