Customer Segmentation

Identify customers that have similar needs, for targeted and personalised marketing.

Targeted, relevant, personalised communications.

Your customers all have different communication preferences and support requirements. Segmentation helps you to meet them and stay relevant.

Smart segmentation for better conversations.

Talk to your customers in a way that is most relevant to them and their stage in the customer journey.

Rather than relying on assumptions, we can use your transactional, behavioural and demographic data to group your customers into more accurate and meaningful segments. 

If you need richer insights into your customer base, we can integrate data from multiple channels or overlay third party data to complement your own data. This offers a deeper understanding of behaviour and key attributes to inform your customer segmentation model.

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How can Customer Segmentation help you?


Target your marketing

Develop focused marketing messages that are tailored to each of your segments, resulting in optimised ROI. By truly understanding your customers, you can get the right message, to the right people, at the right time.

Customer profile

Profile ideal customers

Discover your high value customers through holistic data collection, segmentation, data science and machine learning. Turn your customer data into customer intelligence and optimise your marketing efforts.


Understand prospects

Understand the behaviour prospects display when they are likely to convert to a customer, so that your sales team can focus their activities on these accounts.


Identify churn risk

Identify which customers are at a high risk of churn, based on the behaviour of customers who have historically churned, so you can prioritise them for retention activities.


Smart recommendations

Identify the best next product to recommend to a customer based on the purchasing patterns of other customers.

Why Qrious?


Specialist Capability

Enjoy confidence in our ability to deliver with our highly specialised data engineers, data scientists, consultants and digital marketing experts.


Outcome Focused

From our agile methodology to our customer-centric approach, we deliver outcomes that offer our clients real value and success.


New Zealand Based

Being New Zealand-based makes working with us easy. We offer implementation, support and delivery services, all in your own time zone.

Power-up your marketing with segmentation.

We'll help you segment your customer base so you can target the right person, with the right message, at the right time.