Your customers all have different communication preferences and support requirements. Segmentation helps you to meet them and stay relevant.
Talk to your customers in a way that is most relevant to them and their stage in the customer journey.
Rather than relying on assumptions, we can use your transactional, behavioural and demographic data to group your customers into more accurate and meaningful segments.
If you need richer insights into your customer base, we can integrate data from multiple channels or overlay third party data to complement your own data. This offers a deeper understanding of behaviour and key attributes to inform your customer segmentation model.Get in touch
Develop focused marketing messages that are tailored to each of your segments, resulting in optimised ROI. By truly understanding your customers, you can get the right message, to the right people, at the right time.
Discover your high value customers through holistic data collection, segmentation, data science and machine learning. Turn your customer data into customer intelligence and optimise your marketing efforts.
Understand the behaviour prospects display when they are likely to convert to a customer, so that your sales team can focus their activities on these accounts.
Identify which customers are at a high risk of churn, based on the behaviour of customers who have historically churned, so you can prioritise them for retention activities.
Identify the best next product to recommend to a customer based on the purchasing patterns of other customers.
Enjoy confidence in our ability to deliver with our highly specialised data engineers, data scientists, consultants and digital marketing experts.
From our agile methodology to our customer-centric approach, we deliver outcomes that offer our clients real value and success.
Being New Zealand-based makes working with us easy. We offer implementation, support and delivery services, all in your own time zone.
We'll help you segment your customer base so you can target the right person, with the right message, at the right time.