Text analytics from your social media and your contact centre can help you understand how your customers really feel about your brand.
Sentiment analysis uses Natural Language Processing (NLP) to determine the sentiment of your customers from certain types of text-based data, including your social media and call centre logs.
With sentiment analysis you can extract insights from your social data and get a feeling for public opinion on certain topics. Shifts in sentiment on social media can help to indicate 'hot or not' topics or changes in social trends.
Use sentiment analysis to discover frequent terms, phrases or concepts to understand key topics causing issues or high call volumes.Get in touch
When you understand what your customers are feeling you can more effectively target your marketing programmes to suit. If you know what's resonating and what's not, you're in a much better position to recommend a particular product or adjust your marketing messaging.
Sentiment Analysis can reveal opportunities for product enhancements, service or process improvements or frequently asked questions, and ultimately help to reduce the number of calls to your call centre.
Enjoy confidence in our ability to deliver with our highly specialised data engineers, data scientists, consultants and digital marketing experts.
From our agile methodology to our customer-centric approach, we deliver outcomes that offer our clients real value and success.
Being New Zealand-based makes working with us easy. We offer implementation, support and delivery services, all in your own time zone.
We'll help you understand your customer sentiment so you can optimise your services and improve your offering.