Housing data in a centralised store grants access to teams across the organisation, simplifies the reporting process and saves time and resources.
Management and finance teams can easily pull data they need in real-time. Analysts are able to carry out investigative work on areas such as customer information, engagement levels and churn analysis.
Lightbox are now able to run a regular report that investigates engagement levels and how subscribers are watching the content.
These self-service reports are used to guide marketing activity. Based on different people’s viewing behaviour they will receive varying and relevant marketing communications.
Lightbox can use customer segmentation profiling in conjunction with the RFM model to understand what different people are watching.
This can then inform recommendations to viewers and content purchase decisions.