Lightbox-White-crop-1

Lightbox

Enhancing the view experience by
becoming data-driven

Lightbox delivers an exceptional viewer experience and remains globally competitive using data insights.

Through the work we have done with Qrious we are moving towards becoming a truly data-driven business, enabling us to ensure we are providing our subscribers with the best possible viewing experience and stay competitive with global content providers
- Hema Patel, GM Lightbox

The results

Qrious_Icons_FullSet_VibrantAqua_Efficiency-1

Reporting efficiency

Housing data in a centralised store grants access to teams across the organisation, simplifies the reporting process and saves time and resources.

Management and finance teams can easily pull data they need in real-time. Analysts are able to carry out investigative work on areas such as customer information, engagement levels and churn analysis.

Qrious_Icons_FullSet_VibrantAqua_Reporting

Self-service reports

Lightbox are now able to run a regular report that investigates engagement levels and how subscribers are watching the content.

These self-service reports are used to guide marketing activity. Based on different people’s viewing behaviour they will receive varying and relevant marketing communications.

Qrious_Icons_FullSet_VibrantAqua_Visitor_Activity

Subscriber insights

Lightbox can use customer segmentation profiling in conjunction with the RFM model to understand what different people are watching.

This can then inform recommendations to viewers and content purchase decisions.

Stay up to date
Subscribe to the latest data, analytics and marketing news.

Qrious uses the contact information you provide us to contact you about relevant content, products and services. You can unsubscribe from these communications at anytime.