New Zealand Automobile Association

How the AA is working smarter and
improving customer experience with

The NZ Automobile Association (AA) is one of the largest membership organisations in New Zealand, with over 1.6 million members.

Qrious produced an automated programme that not only met the objective of increasing online renewals, but ensured it followed the latest in best practice email design and customer experience.
- Sarah Gibson, Marketing Manager, AA

The results

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Lower operational costs

Using Ubiquity to automate the membership renewal programme allowed the AA to reduce operational time and costs.

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Improved CX

The newly automated system improved the customer experience with a highly personalised customer focused process.

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Discover efficiencies

With this work having been achieved the AA is now able to determine how to further streamline the Membership renewal process.

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