Information is sent to AT HOP customers when most accurate and most relevant to them. Engagement and preference changes are sent back to AT's data warehouse, which acts as the single source of truth for their customers.
Once a concession is loaded onto their card, accessible customers are automatically invited to opt-in to the programme. They can choose how to receive information – text, email or both; daily, or only when they have travelled.
Each email is unique and fully personalised to the customer. Content reflects the latest activity data related to each account. Missed tags and recent top-ups or purchases trigger different variations of the copy.
For accessible customers, keeping on top of their AT HOP balance and journeys is now a lot simpler. The information they need is delivered straight to their fingertips in a format that is easy for them to understand.