Collecting and organising data with UbiQuity to enable innovation
UbiQuity offers a single, flexible database where all customer information can be stored. For Genesis, it housed all applicable customer and account data, and linked personalised Electricity Forecast recommendations to each customer profile.
This enabled advanced segmentation to identify how customers were taking up the Power Shout offer and see conversion rates across click throughs, tracking those who received the email, clicked on the call to action, and submitted the form.
Connecting customer data to Energy IQ in real time
To connect the Electricity Forecast recommendations to the UbiQuity database and the database to Energy IQ, Genesis worked with Qrious to create an API and custom processes that enabled the data to be securely and smoothly passed between these sources - all in real-time.
For Energy IQ users, the real-time data transfer with UbiQuity meant they could update their Power Shout time and date in real-time. UbiQuity also powered all booking forms, with this updating the database and the APIs then updating the Energy IQ platform where applicable.
Personalised, relevant communications with marketing automation
Genesis and Qrious created six versions of the Power Shout invitation email, each with a range of personalisation variants. If they were Energy IQ users, the email included their power forecast recommendation. If they were not, the email included a call to action to sign up to Energy IQ.
Customers not registered for Energy IQ were sent straight to the UbiQuity booking form via a web page. Registered customers were deep linked through to Energy IQ.
For both journeys, following the invitation email and booking, confirmation and reminder emails or TXTs were triggered, personalised based on customer contact preferences.