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Genesis

How Genesis empowers customers with
data-driven marketing.

The Genesis vision is to be customers' first choice for energy management.

With Qrious, we were able to create seamless customer journeys and really added value for our customers. We’re beating our targets and are thrilled with the results.
- Fiona Turvey, Senior Marketing Manager, Genesis

The results

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Increased redemption of Power Shout offer

Genesis beat their Power Shout redemption target, with 68% of customers booking in a Power Shout during the campaign.

They also disproved their hypothesis that users of the Energy IQ app would have a lower redemption rate (because they faced a barrier – logging into Energy IQ in order to book their Power Shout), with an amazing 78% taking advantage of the offer.

engagement

Boosted engagement with Energy IQ

Genesis also achieved a 27% take-up rate of the Energy IQ platform and increased engagement through this channel, showing this was a beneficial addition to how they communicate with their customers.

Weekly engagement with Energy IQ increased by 37% from the weeks prior to Power Shout.

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