The benefits of the project kicked in well before it had been completed. Staff could access data far more easily, and find answers to questions faster. Sales information could be quickly split at a category level, by customer segment, or by town or region.
Hibbard says her weekly sales reports by product line now take minutes instead of hours. She also loves that the reports are set up on pivot tables, so they can be changed or refreshed according to the date or product range. Easy access to information has already made for a more informed, more agile company.
“It’s just fast, timely information that helps us make business decisions. Should we run this promo or that one? Discount $10 or $20? Should we send it to all our customers or just the VIPs? Ultimately it helps us trade better.”
Instead of wasting time trying to extract data manually, the planning team at Max spend that time far more usefully – analysing and choosing the most meaningful and effective applications for that data.
“I can now be a strategist instead of just an admin person. Our marketing team also find it very helpful – they specialise in customer insights, and now they have them at their fingertips.”